Global PR firm Burson-Marsteller is holding a webinar on February 17 at 11 AM EST to present the results of its second social media study. The research focuses on how Fortune 100s use social media across the globe. The agency’s first study from last year showed that 79 percent of the companies participate in the social sphere, but only a fraction actually engages with stakeholdes. Interesting for international PR pros is that Burson-Marsteller takes a global perspective and looks at the developments on different continents and what’s changed since last year. The webinar features experts from Asia, Europe, Latin America and the U.S. What were the dominant strategies and tactics? Did more companies actually engage with their audiences? Let me know what you think in the comments. I’ll definitely follow the webinar and report on the results.
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