Many blogs in the PR and social media space bear the author’s name in the URL. I did the same when I first started this blog but recently decided to switch to a more descriptive name instead. From now on, JohanTill.com will be GlobalPRBlog.com.

Sure, using your own name is great if you’d like to brand and market yourself, but at the same time, it doesn’t say much about the content on the blog. This doesn’t really matter for well- established social media personalities, but if you happen to not be a PR celebrity, this might be a different story.

When I started this blog, my goal was to cover a very specific niche. There are already more than enough blogs out there that discuss public relations and social media in general, so I wanted to create a blog with a more specialized angle: an international perspective on public relations and social media. My professional background and interest in international tech PR seemed to make this a matter of course. For a niche blog such as mine there are several reasons why a descriptive blog name might be the best choice:

1.     Unless you are a well-know personality, your readers are more likely to remember a descriptive name rather than your personal name. This makes it easier for them to return to your blog or to recommend it to others.

2.     If you ever want to expand your blog and involve other writers, a descriptive blog name will make this step easier.

3.     A descriptive name makes it clear that it is not a personal blog, where you share your life, but an industry publication with a specific focus.

4.     Readers often attribute industry blogs more authority than personal blogs (unless, again, it belongs to a well-known industry personality).