“Either erase the story, or we’ll erase you and your family.” This is how Tokyo Vice: An American Reporter on the Police Beat in Japan begins. Author Jake Adelstein is the only American who has ever worked as a reporter at Japan’s biggest daily newspaper, the Yomiuri Shinbun. In his book, he tells us the incredible story of how he started as a police reporter in Japan and how he descended into Japan’s underworld to explore their most notorious gangster organization, the Yakuza. At the peak of this amazing tale, he reveals how several Japanese Yakuza received liver transplants in the US. Before he wrote the book, he originally published an article on this in the Washington Post – a move that put his and his family’s lives at serious risk. [Read more...]
Media relations pros need to built strong relationships with journalists and provide relevant content. This has always been the case, but in a time when there are three times as many PR pros than journalists, it is more crucial than ever. Those that solely rely on mass distribution lists won’t succeed. The media landscape is changing rapidly and so is the skill set for media relations pros. Social media can help to better understand the needs of journalists and bloggers, built stronger relationships and craft more targeted pitches. Twitter, for example, offers ways to get to know journalists and interact with them that are unparalleled. Below are a few of my favorite Twitter tools for media relations. I’d be interested to learn what tools you are using. Let me know in the comments!
A recent survey among US journalists sought to find out how journalists like to receive news from PR sources. The results show that only 1.4 percent of the surveyed 2400 journalists prefer to receive press releases via commercial newswires, while 90 percent said they’d like to receive news by email. These results inspired me to reflect on the changing role of PR newswires in a highly dynamic and ever-changing media landscape. [Read more...]
Many brands face the challenge of interacting with a global audience on Facebook. This involves communicating in multiple languages, across times zones and dealing with highly diverse markets. Ideally, a brand has its own Facebook page for each country that can be managed by local representatives that speak the language, work on the right time zone and know the local culture. In reality, many companies don’t have the capacity to handle more than one or two Facebook pages. [Read more...]