There are many ways to promote an event through the social web. In fact, I’ve found out about most of the events I recently attended via social media. But how do you successfully market an event through Facebook, Twitter & co?
Sven Wiesner, app geek and head of digital media agency beesocial in Hamburg, Germany, organizes an interesting event series that has generated quite some buzz: The Gadgetnight brings together same-minded social media geeks to show-off their favorite and often bizarre electronics. Among these toys have been curiosities such as a cell phone without display, a tweet printer and an augmented reality shoe. To spice things up a bit, Sven came up with the idea of an app speed-dating: Twelve people at six tables have three minutes each to convince an opponent of their favorite app. This provides smartphone fans the opportunity to meet-up, recommend their favorite apps to each other and geek out over drinks. “I thought that an app speed-dating event would be the perfect way to discover many new apps within a very short time frame,” said Sven. [Read more...]